28, Dec 2024
How Social Media Marketing MIGHT HELP YOUR ORGANIZATION Thrive

The traditional marketing model was to obtain as many eyeballs on your own product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. Personal Development of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey found that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Making money online was originally made popular through the use of Websites and optimizing those sites through SEO (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The advantage of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.

The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, however they also need to know what others say about your product or service. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from family and friends when coming up with a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity to connect with networks of potential customers that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.

Word of Mouth Marketing- Referral marketing has always been the most influential solution to generate sales. With social media marketing, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Needless to say, if your service or product is poor, you may suffer the reverse great things about this.

Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less costly to achieve than the traditional advertising medium or even website marketing.

Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to talk to your customers about new products, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs which will in turn lead to repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; don’t use these avenues to pitch your service or product.

Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term provided that the communication and updating of your social media presence is maintained.

Leave a Reply

Your email address will not be published. Required fields are marked *